Context
This project was part of an intensive UX design course at UX Design Institution.
My client is a start-up airline. They’re looking to create an online
Experience that is fast, easy and intuitive: one that’s based on a deep understanding of the target users.
Task
The task was to design a new website for the client.
I focused specifically on the flight booking process on a Desktop App: how users search for and select flights online and more importantly the pain points they encounter whilst in the booking process and how I could solve this by rearrange the user flow etc.
Most important was implementing a strong research plan predominantly via User testing and interviews together gathering valuable qualitative data as well as other research methods.
Interactive Sketches
To learn how the Best in class alternative solutions to the problems I am trying to solve
Understand the successful and not so successful conventions.
Highlight the best practices that I could emulate in my Prototype.
Competitive Benchmarking
-To learn how the best in class alternative solutions to the problems I am trying to solve
-Understand the successful and not so successful conventions.
-Highlight the best practices that I could emulate in my Prototype.
Usability Testing
For this project these sessions were carried on different software and context, virtually and face to face. The tools used were Screenflow and Zoom.
To learn how the Best in class alternatives to the problems I am trying to solve.
Understand the successful and unsuccessful conventions.
Highlight the best practices that I could emulate in my Prototype.
The One benefit of Usability testing I quickly realised, is getting Users Involved in Ideation of a solution. How the user navigates and interacts and what elements are more successful and if there are enough accordances being present on the interface.
Customer Journey Map
OVERVIEW
Creating a customer journey map is a valuable technique. l built
on the research and analysis of the affinity diagram by putting even
More structure on the analysis of your research data.
A user journey map is not a mathematical,
objective process - there is subjectivity involved. Often there
were be gaps between the affinity diagram and the journey map,it was
required at times for me to use my own judgement to fill those gaps.
User Flow
The purpose this Flow Diagram is to first understand how users will flow through my design. Furthermore, this will lay foundation for developing into the next stages of the Design process and linking the screens together.
The aim was to Define a high-level booking flow for my Desktop website.
To Address all the issues highlighted in my customer journey map
By doing this I shall lay the groundwork on which I will build my designs
in the Prototyping stage.
